Hi, I’m Simone

I help creative heart-led entrepreneurs create a life that they’re obsessed with so they can experience more joy, flow and fulfilment in their lives.

Since 2019, I’ve guided individuals and teams to tap into their fullest potential, through 1:1 coaching, transformational retreats, yoga classes and personal development workshops.

I’ve had the privilege of leading corporate wellness workshops for global names like Meta, BMW, and Moët Hennessy. I’ve coached startup founders, developed group coaching programmes, and supported 1:1 coaching clients in the UK, France, Spain, and the US.

As a certified yoga teacher with over 650 hours of training, I spent my early days hustling and teaching 15+ classes a week everywhere from offices, schools, gyms, and boutique yoga studios. But now you’ll just find me teaching at a couple of my favourite studios and on the beaches of Barcelona. 

I’ve led sold-out transformational retreats that uniquely weave together coaching, yoga, breathwork and community, bringing strangers together to become friends.

In 2023 I moved to Spain knowing nobody and within 6 months built a beautiful community, hit new goals in my business, was the happiest I had been in years, and lived 10 minutes from the beach. Everyone kept asking me how the hell I did it so fast, and really it was because many many many pieces finally fell into place after a lot of intentional work - not just on my business, but more importantly on myself.

It wasn’t always this way. 

Before all of this, I was living in London working in a job that drained me. On a typical day, I would wake up at 6:30am to squeeze in a workout (by the way, I’m not a morning person), then cycle 30 minutes into the office where I would work at my computer all day, only to leave in the cold and the dark (If you’ve been to London, you know the drill). I’d usually have plans in the evenings, cycle home exhausted and then do it all again the next day. I spent every other weekend doing my advanced yoga teacher training while also trying to keep up my busy social life. Oh, and I taught yoga at my ex-boyfriend’s office once morning a week!

There were things about my life that I loved - don’t get me wrong. But when COVID hit, I was no longer allowed to be so busy. Once I was forced to stop, it became so obvious that I could not continue this way. I was exhausted all of the time and I knew that I would never be happy if I wasn’t doing a job that I loved. And so, without realising it, I coached myself. I intuitively asked myself - If I could remove all assumptions around what is possible for me, what would my life look like? Where would I live? What would I do for work? I gave myself permission to dream. And then I thought, why not me? 

That said, I had zero business or marketing experience, I hated public speaking or posting my face on social media, and I was so burdened with self-doubt, and a lifetime’s worth of conditioning that taught me to believe that nothing I ever produced was good enough. 

But my dream was to teach yoga professionally, not just as a hobby, and to support people more tangibly to reach their goals through coaching. One day, I wanted to run retreats and one day, I wanted to live in a Spanish-speaking country to honour my Cuban roots and improve my Spanish.

And here I am now, doing just that. 

If you’re feeling inspired by my story and are craving more joy and freedom in your life, I’m here to help you carve your own path and create a life that you’re obsessed with.

If you’re ready to stop playing small, ditch the self doubt and upgrade your life, here’s how we can work together!

Training & Qualifications

Simone has taught yoga privately for individuals, schools and corporate clients, and in studios across London. With over 650 hours of training between Rishikesh, India and London, U.K., she has trained in Ashtanga, Hatha, Vinyasa and Rocket yoga and completed specialised training courses on Yoga and Depression, Yoga for Running, Pain & Injury Management and Mindfulness-Based Stress Reduction (MBSR) as well as a yearlong apprenticeship with her teacher.

She is an ICF Associate Certified Coach and completed her training in ontological coaching with the prestigious Newfield Network in the U.S., led by Julio Olalla, one of the founding fathers of coaching. She also holds an MA in Contemporary Art Theory from Goldsmiths, and a BASc from University College London. With her background in body and art practices, her coaching approach is always infused with creativity, compassion and an awareness of the body and emotions. She has a knack for helping others to believe in their potential, and a skill in supporting them to practically bring their dreams to life.

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